{"id":1847,"date":"2020-04-01T14:28:57","date_gmt":"2020-04-01T12:28:57","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/what-you-should-be-doing-now-to-work-with-your-agencies\/"},"modified":"2020-04-01T14:28:57","modified_gmt":"2020-04-01T12:28:57","slug":"what-you-should-be-doing-now-to-work-with-your-agencies","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/what-you-should-be-doing-now-to-work-with-your-agencies\/","title":{"rendered":"What you should be doing now to work with your Agencies"},"content":{"rendered":"

The world has shifted on its axis.\u00a0 The immediate response is personal and people-centred.\u00a0 Followed swiftly by the disruption to day-to-day activity either through illness, working from home \u2013 and all the complexities a lock down brings.<\/p>\n

For businesses the impact has been polarised \u2013 either an immediate and substantial loss in demand, or conversely a significant short-term escalation in demand.<\/p>\n

Regardless of your specific business context strong Client Agency relationships are essential at the best of times, and will prove to be vital at this worst of times.<\/p>\n

Here are a few pointers to help manage that relationship during this difficult period.<\/p>\n

    \n
  1. Communicate more regularly <\/strong>\u2013 let the agencies know what\u2019s happening in your business, how have priorities shifted, what are you being asked to do. By knowing and understanding this they are better placed to help you.<\/li>\n
  2. Use the resources you have available <\/strong>\u2013 although much of your work may have switched to project based you are likely to still have a number of key personnel on retainer. In particular, the Strategists at your Media, Creative and Digital agencies should be able to give you valuable insight about what others are doing and help you plan your way out of the crisis.\u00a0 Get the best minds working collaboratively with you to help solve the problems you face.<\/li>\n
  3. Respect your suppliers and help them<\/strong> \u2013 you are probably under pressure from the CFO to slash costs and prioritise spend. Don\u2019t be tempted to push this pressure down to your Agencies by trying to renegotiate terms or defer agreed payments.\u00a0 The very best Clients are recognising the financial constraints some of their suppliers may be under \u2013 particularly as smaller businesses \u2013 and helping them by speeding up approvals and facilitating early payment of invoices.\u00a0 Agencies will remember and respect you for this.<\/li>\n
  4. Continue the momentum of pitches <\/strong>\u2013 some companies may be mid-pitch and be tempted to shut down the process. However, Agency investment in the pitch process is considerable and shutting down the process will result in wasted expenditure by the Agency.\u00a0 With good planning and facilitation it is possible to continue the pitch process, albeit not face-to-face.\u00a0 Although the immediate scope of work may change you will have secured a partner, who is highly motivated and poised to start work for you at the right moment.<\/li>\n
  5. Pause and think about Agency performance measurement – <\/strong>KPIs set at the start of the year will probably not be appropriate in the current context. For Q2 and Q3 think about different criteria to feed into performance reviews and payment-by-result.\u00a0 For example, how has the agency stepped up to help you through this crisis? How agile were they in responding and adapting their plans?\u00a0 What additional value-add did they demonstrate to support your business?\u00a0 How did they demonstrate true partnership?All of those questions also work both ways \u2013 Client on Agency as well as Agency on Client, so think about how you might also be measured against them.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The world has shifted on its axis.\u00a0 The immediate response is personal and people-centred.\u00a0 Followed swiftly by the disruption to day-to-day activity either through illness, working from home \u2013 and all the complexities a lock down brings. For businesses the impact has been polarised \u2013 either an immediate and substantial loss in demand, or conversely … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[81,90],"class_list":["post-1847","post","type-post","status-publish","format-standard","hentry","category-blog-en-cn","tag-agency-relationship-management-en-cn","tag-ways-of-working-en-cn"],"acf":[],"yoast_head":"\nWhat you should be doing now to work with your Agencies - The Observatory International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/what-you-should-be-doing-now-to-work-with-your-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What you should be doing now to work with your Agencies - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"The world has shifted on its axis.\u00a0 The immediate response is personal and people-centred.\u00a0 Followed swiftly by the disruption to day-to-day activity either through illness, working from home \u2013 and all the complexities a lock down brings. 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