{"id":1815,"date":"2021-10-07T11:54:47","date_gmt":"2021-10-07T09:54:47","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/top-tips-for-agency-pitches\/"},"modified":"2025-12-11T11:17:52","modified_gmt":"2025-12-11T10:17:52","slug":"top-tips-for-agency-pitches","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/top-tips-for-agency-pitches\/","title":{"rendered":"Top Tips for Marketing Agency Pitches"},"content":{"rendered":"

Marketing and communications agency pitching has become a seller\u2019s market. \u00a0Talent shortages and the pandemic have encouraged agencies to be very considered about which pitches they participate in.\u00a0 Knowing that a pitch will be well run is a key consideration for them, ensuring that precious resource and time is not wasted.\u00a0 Here\u2019s some top tips to ensure that you secure the best agency talent to take part in your pitch:<\/p>\n

    \n
  1. An inspiring, clear and motivational RFI and Brief<\/strong>
    \nA well written and inspiring RFI is a key first step in attracting the agencies\u2019 attention and interest in the opportunity. Understanding the requirements for the prospective agency and details of the process will help the agencies schedule their involvement versus other opportunities and provides some confidence that the process will be run effectively and efficiently.\u00a0 An essential complement to a strong RFI is a well-written coherent and succinct brief that excites the Agencies. Ideally the brief should include a \u2018live\u2019 challenge \u2013 something that is actually required so the input and the outcomes are genuine \u2013 and the work can quickly move from pitch to reality.<\/li>\n
  2. A clear methodology and process <\/strong>that is transparent to all involved ensures good time management for all parties and clarity on expectations and deliverables.<\/li>\n
  3. Alignment <\/strong>and buy-in<\/strong> \u2013 it\u2019s important that all stakeholders in the process are aligned on the need for the pitch and the outcomes expected. Ensuring key stakeholders are involved and engaged in the process avoids awkward disconnects at the end of the pitch when the decision on the preferred agency needs to be made.<\/li>\n
  4. Marketing and Procurement<\/strong> working collaboratively and with shared objectives to ensure the success of the pitch, each bringing their unique skills and disciplines to the process.<\/li>\n
  5. Dedicate time <\/strong>\u2013 pitching requires an investment of time to ensure its success \u2013 meetings need to be scheduled and committed to \u2013 it\u2019s not possible to expect to effectively run a pitch in addition to \u2018business as usual\u2019 without some adjustment of focus and time commitments.<\/li>\n
  6. Engage an independent and impartial consultant <\/strong>to provide valuable logistical and practical input. But, over and above that, an independent consultant brings significant other benefits, namely an understanding of the current agency landscape – who\u2019s \u2018hot\u2019, who\u2019s got capacity issues and who are the hidden agency \u2018jewels\u2019 beyond the usual suspects.\u00a0 Having an expert on hand to provide best practice counsel, insight and support through a pitch process is invaluable. \u00a0And impartiality is essential to ensure agencies are put forward based on merit and right-fit to the client\u2019s requirements.<\/li>\n
  7. Agree basic contract terms and commercials before the pitch completion <\/strong>to provide clarity on fees and resourcing. This ensures the decision to award the business is made based on strategy and deliverables excellence, rather than cost.<\/li>\n
  8. Mid-point workshop <\/strong>\u2013 particularly important for creative pitches. The mid-point meetings are the key point in the pitch process when client and agency teams can genuinely get an understanding of what it feels like to work with each other.\u00a0 They provide the opportunity for client teams to give feedback on early work, helping the agency teams to optimise their performance and solutions for the pitch.<\/li>\n
  9. A clear framework for decision making<\/strong> providing clarity on the selection criteria, which can form the basis of a scorecard for the pitch meetings. In addition, prior to the final pitch meetings a decision tree should be agreed to confirm the process of how a selection will be made in the event of a split decision.<\/li>\n
  10. Framework for agency relationship management post-pitch<\/strong> \u2013 having invested a significant amount of time and effort in the pitch process it is important that the relationship with the new agency stays strong and positive. Effective long-term agency management includes motivational commercial arrangements and regular performance evaluation to ensure any issues are identified and addressed at an early stage, as well as recognising and celebrating excellence.<\/li>\n<\/ol>\n

    To find out more how we can support you to run your pitch please take a look at our Agency Search and Onboarding service<\/a><\/p>\n

    \"Picture<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pitching has become a seller\u2019s market. Here\u2019s some top tips to ensure that you secure the best agency talent to take part in your pitch.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[87],"class_list":["post-1815","post","type-post","status-publish","format-standard","hentry","category-blog-en-cn","tag-agency-search-en-cn"],"acf":[],"yoast_head":"\nTop Tips for Marketing Agency Pitches - The Observatory International<\/title>\n<meta name=\"description\" content=\"Here\u2019s some top tips to ensure that you secure the best agency talent to take part in your marketing agency pitch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/top-tips-for-agency-pitches\/\" \/>\n<meta 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