The best marketer\/agency relationships produce the best work and the best results.\u00a0 Performance Measurement aims to strengthen these relationships for more effective outcomes.<\/p>\n
Tip #2<\/span><\/h3>\nDon\u2019t expect what you don\u2019t inspect.\u00a0 All elements of the marketing mix require checks and balances.\u00a0 Measuring the efficacy of your relationships with you agency partners is no different.<\/p>\n
Tip #3<\/span><\/h3>\nMarketer\/agency teams are joined in partnership.\u00a0 Both sides must undergo Performance Measurement.\u00a0 Let your agency have its \u2018say\u2019 too.<\/p>\n
Tip #4<\/span><\/h3>\nCreate an environment in which all parties can be completely open and honest with each other.\u00a0 This is best achieved by using a senior, experienced facilitator.<\/p>\n
Tip #5<\/span><\/h3>\nAsk the right questions to stimulate the right conversations and unearth the real issues that need addressing.\u00a0 Include survey comments to encourage the conversations.<\/p>\n
Tip #6<\/span><\/h3>\nEffective Performance Measurement must ensure that survey participants understand the exact meaning of the criteria being measured and have a common view on what each score represents.<\/p>\n
Tip #7<\/span><\/h3>\nInclude relationship KPIs as part of any Payment by Results or Bonus calculations for your agencies.\u00a0 This will encourage them to be the best they can be.<\/p>\n
Tip #8<\/span><\/h3>\nInclude relationship KPIs in your evaluations of your marketing team, to focus them on the importance of their relationships with their agency partners.<\/p>\n
Tip #9<\/span><\/h3>\nConduct Performance Measurement regularly to detect problems early on and mitigate relationship deterioration.\u00a0 Little niggles can quickly become serious threats to the relationship.<\/p>\n
Tip #10<\/span><\/h3>\nCompare your scores against robust benchmarks to get a better sense of what the numbers are telling you.\u00a0 Is there a problem or is it just a reflection of an industry norm?\u00a0 Choose a service provider that can supply such benchmarks.<\/p>\n
Tip #11<\/span><\/h3>\nInsist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n![\"Interlocking](\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2024\/07\/Performance-Measurement-to-Nurturing-Relationships-300x300.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketer\/agency teams are joined in partnership.\u00a0 Both sides must undergo Performance Measurement.\u00a0 Let your agency have its \u2018say\u2019 too.<\/p>\n
Tip #4<\/span><\/h3>\nCreate an environment in which all parties can be completely open and honest with each other.\u00a0 This is best achieved by using a senior, experienced facilitator.<\/p>\n
Tip #5<\/span><\/h3>\nAsk the right questions to stimulate the right conversations and unearth the real issues that need addressing.\u00a0 Include survey comments to encourage the conversations.<\/p>\n
Tip #6<\/span><\/h3>\nEffective Performance Measurement must ensure that survey participants understand the exact meaning of the criteria being measured and have a common view on what each score represents.<\/p>\n
Tip #7<\/span><\/h3>\nInclude relationship KPIs as part of any Payment by Results or Bonus calculations for your agencies.\u00a0 This will encourage them to be the best they can be.<\/p>\n
Tip #8<\/span><\/h3>\nInclude relationship KPIs in your evaluations of your marketing team, to focus them on the importance of their relationships with their agency partners.<\/p>\n
Tip #9<\/span><\/h3>\nConduct Performance Measurement regularly to detect problems early on and mitigate relationship deterioration.\u00a0 Little niggles can quickly become serious threats to the relationship.<\/p>\n
Tip #10<\/span><\/h3>\nCompare your scores against robust benchmarks to get a better sense of what the numbers are telling you.\u00a0 Is there a problem or is it just a reflection of an industry norm?\u00a0 Choose a service provider that can supply such benchmarks.<\/p>\n
Tip #11<\/span><\/h3>\nInsist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Ask the right questions to stimulate the right conversations and unearth the real issues that need addressing.\u00a0 Include survey comments to encourage the conversations.<\/p>\n
Tip #6<\/span><\/h3>\nEffective Performance Measurement must ensure that survey participants understand the exact meaning of the criteria being measured and have a common view on what each score represents.<\/p>\n
Tip #7<\/span><\/h3>\nInclude relationship KPIs as part of any Payment by Results or Bonus calculations for your agencies.\u00a0 This will encourage them to be the best they can be.<\/p>\n
Tip #8<\/span><\/h3>\nInclude relationship KPIs in your evaluations of your marketing team, to focus them on the importance of their relationships with their agency partners.<\/p>\n
Tip #9<\/span><\/h3>\nConduct Performance Measurement regularly to detect problems early on and mitigate relationship deterioration.\u00a0 Little niggles can quickly become serious threats to the relationship.<\/p>\n
Tip #10<\/span><\/h3>\nCompare your scores against robust benchmarks to get a better sense of what the numbers are telling you.\u00a0 Is there a problem or is it just a reflection of an industry norm?\u00a0 Choose a service provider that can supply such benchmarks.<\/p>\n
Tip #11<\/span><\/h3>\nInsist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Include relationship KPIs as part of any Payment by Results or Bonus calculations for your agencies.\u00a0 This will encourage them to be the best they can be.<\/p>\n
Tip #8<\/span><\/h3>\nInclude relationship KPIs in your evaluations of your marketing team, to focus them on the importance of their relationships with their agency partners.<\/p>\n
Tip #9<\/span><\/h3>\nConduct Performance Measurement regularly to detect problems early on and mitigate relationship deterioration.\u00a0 Little niggles can quickly become serious threats to the relationship.<\/p>\n
Tip #10<\/span><\/h3>\nCompare your scores against robust benchmarks to get a better sense of what the numbers are telling you.\u00a0 Is there a problem or is it just a reflection of an industry norm?\u00a0 Choose a service provider that can supply such benchmarks.<\/p>\n
Tip #11<\/span><\/h3>\nInsist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Conduct Performance Measurement regularly to detect problems early on and mitigate relationship deterioration.\u00a0 Little niggles can quickly become serious threats to the relationship.<\/p>\n
Tip #10<\/span><\/h3>\nCompare your scores against robust benchmarks to get a better sense of what the numbers are telling you.\u00a0 Is there a problem or is it just a reflection of an industry norm?\u00a0 Choose a service provider that can supply such benchmarks.<\/p>\n
Tip #11<\/span><\/h3>\nInsist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Insist on a written Action Plan after each round of Performance Measurement.\u00a0 Monitor progress regularly to ensure that the necessary adjustments\/improvements are made.<\/p>\n
Tip #12<\/span><\/h3>\nRecognise that everybody is \u2018time-starved\u2019, so use a process that is simple and quick.\u00a0 And remember that the real value lies in the conversations in the Performance Measurement feedback session.\u00a0 This is best managed by a skilled facilitator.<\/p>\n
To find out more about the Observatory International’s Performance Measurement practice please take a look here<\/a>, or contact one of our senior practioners<\/a>.<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
<\/p>\n","protected":false},"excerpt":{"rendered":"