{"id":11102,"date":"2023-08-15T16:53:34","date_gmt":"2023-08-15T14:53:34","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/"},"modified":"2025-12-09T17:00:06","modified_gmt":"2025-12-09T16:00:06","slug":"you-need-to-spend-pennies-to-save-precious-pounds","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/","title":{"rendered":"You need to spend pennies to save precious pounds"},"content":{"rendered":"

Why it’s time to spend pennies to save pounds.<\/p>\n

You don\u2019t need me to tell you that times are tight.<\/p>\n

With inflation, wage demands, climbing cost of raw materials, cost of living, high energy prices and more, it would be an understatement to say that the collective impact on both consumers and businesses is significant.<\/p>\n

We\u2019re all having to trim costs.<\/p>\n

Consumers by spending less \u2013 potentially on your products. Businesses by pushing down supplier costs wherever they can.<\/p>\n

It\u2019s a particular problem dealing with agency partners, because the road to getting more for less from your suppliers may be coming to an end. They are facing precisely the same problems as you are in terms of cost pressures and wafer thin margins, plus an added dose of pain from slashed budgets, and little in the way of wriggle room to make any profit at all.<\/p>\n

They\u2019ve manged to do it so far by putting more juniors on the business (in case you wondered why the work wasn\u2019t so good) but even that is becoming less of an option as CEO\u2019s quietly let people go so they can pay the bills \u2013 relying on freelance to plug any problem gaps.<\/p>\n

And these issues of course will be common across the roster of agencies that you\u2019re using, so the pain of negotiation with one agency will simply be repeated with the next. And the next. And the next\u2026..<\/p>\n

All of these agencies costs are built in the same way \u2013 billable staff, and the unseen elements such as back office staff, tech, rent and rates, heat and light etc. So when it comes to paying your agencies you need to be aware that you\u2019re duplicating the unseen costs (generally 40-50% of the total agency fee invoices) across the number of agencies you\u2019re dealing with.<\/p>\n

It doesn\u2019t take a PhD in higher maths to see the solution. Fewer agencies will result in less overall payment for overheads. And less time spent on repeated negotiations.<\/p>\n

But moving from an existing roster to a slimmed down version isn\u2019t straightforward. It\u2019s not simply a matter of culling a load of suppliers and forcing what they did into the remaining ones.<\/p>\n

You need to make sure that the structure of any new roster reflects the strategy of the business. You need to<\/p>\n

 <\/p>\n

be sure where the talent lies \u2013 and how to secure it. And what the ways of working should be to ensure the new arrangements are working at maximum efficiency.<\/p>\n

And there\u2019s a problem here. Whilst procurement might see the benefits (and the way that might ease the pressure on budgets), marketing have never been more under pressure. The absolute last thing they need to do is spend time sorting out the wheat from the chaff agency-wise, working out who can do what, and whether they can deliver on cost, quality and efficiency.<\/p>\n

And at the end of the day, they may the experts at dealing with their agencies, but they are not the experts in the way in which agencies work.<\/p>\n

So to reap benefits down the line, you need specialist help. And with that will be the need for hard pressed budget.<\/p>\n

But by spending the pennies now to save pounds in the future you could be reaping the benefits rather more quickly than you thought.<\/p>\n

Why not take a look at our agency roster modelling services<\/a><\/p>\n

\"Picture<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why it’s time to spend pennies to save pounds. You don\u2019t need me to tell you that times are tight. With inflation, wage demands, climbing cost of raw materials, cost of living, high energy prices and more, it would be an understatement to say that the collective impact on both consumers and businesses is significant. … Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[88,82],"class_list":["post-11102","post","type-post","status-publish","format-standard","hentry","category-blog-en-cn","tag-agency-capabilities-en-cn","tag-agency-roster-modelling-en-cn"],"acf":[],"yoast_head":"\nSpend now to save on your agency roster - The Observatory International<\/title>\n<meta name=\"description\" content=\"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spend now to save on your agency roster - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/\" \/>\n<meta property=\"og:site_name\" content=\"The Observatory International\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T14:53:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T16:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christine Downton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@observatoryint\" \/>\n<meta name=\"twitter:site\" content=\"@observatoryint\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/\"},\"author\":{\"name\":\"Christine Downton\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#\\\/schema\\\/person\\\/f0d2ffe1c42e38cae6347a35d208c6ad\"},\"headline\":\"You need to spend pennies to save precious pounds\",\"datePublished\":\"2023-08-15T14:53:34+00:00\",\"dateModified\":\"2025-12-09T16:00:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/\"},\"wordCount\":586,\"publisher\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2023\\\/08\\\/Spend-pennies-to-save-pounds-300x201.png\",\"keywords\":[\"Agency Capabilities\",\"Agency Roster Modelling\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/\",\"name\":\"Spend now to save on your agency roster - The Observatory International\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2023\\\/08\\\/Spend-pennies-to-save-pounds-300x201.png\",\"datePublished\":\"2023-08-15T14:53:34+00:00\",\"dateModified\":\"2025-12-09T16:00:06+00:00\",\"description\":\"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#breadcrumb\"},\"inLanguage\":\"en-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2023\\\/08\\\/Spend-pennies-to-save-pounds-300x201.png\",\"contentUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2023\\\/08\\\/Spend-pennies-to-save-pounds-300x201.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/our-insights\\\/you-need-to-spend-pennies-to-save-precious-pounds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You need to spend pennies to save precious pounds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#website\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/\",\"name\":\"The Observatory International\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#organization\"},\"alternateName\":\"Drive brand growth\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CN\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#organization\",\"name\":\"The Observatory International\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/07\\\/observatory.png.webp\",\"contentUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/07\\\/observatory.png.webp\",\"width\":576,\"height\":300,\"caption\":\"The Observatory International\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/observatoryint\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-cn\\\/#\\\/schema\\\/person\\\/f0d2ffe1c42e38cae6347a35d208c6ad\",\"name\":\"Christine Downton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CN\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g\",\"caption\":\"Christine Downton\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spend now to save on your agency roster - The Observatory International","description":"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/","og_locale":"en_US","og_type":"article","og_title":"Spend now to save on your agency roster - The Observatory International","og_description":"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness","og_url":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/","og_site_name":"The Observatory International","article_published_time":"2023-08-15T14:53:34+00:00","article_modified_time":"2025-12-09T16:00:06+00:00","og_image":[{"width":1192,"height":798,"url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds.png.webp","type":"image\/png"}],"author":"Christine Downton","twitter_card":"summary_large_image","twitter_creator":"@observatoryint","twitter_site":"@observatoryint","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#article","isPartOf":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/"},"author":{"name":"Christine Downton","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#\/schema\/person\/f0d2ffe1c42e38cae6347a35d208c6ad"},"headline":"You need to spend pennies to save precious pounds","datePublished":"2023-08-15T14:53:34+00:00","dateModified":"2025-12-09T16:00:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/"},"wordCount":586,"publisher":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#organization"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds-300x201.png","keywords":["Agency Capabilities","Agency Roster Modelling"],"articleSection":["Blog"],"inLanguage":"en-CN"},{"@type":"WebPage","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/","url":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/","name":"Spend now to save on your agency roster - The Observatory International","isPartOf":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#primaryimage"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds-300x201.png","datePublished":"2023-08-15T14:53:34+00:00","dateModified":"2025-12-09T16:00:06+00:00","description":"How and why you need to spend money now to save long-term on your agency roster - delivering more efficiency and effectiveness","breadcrumb":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#breadcrumb"},"inLanguage":"en-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/"]}]},{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#primaryimage","url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds-300x201.png","contentUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/08\/Spend-pennies-to-save-pounds-300x201.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/our-insights\/you-need-to-spend-pennies-to-save-precious-pounds\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.observatoryinternational.com\/en-cn\/"},{"@type":"ListItem","position":2,"name":"You need to spend pennies to save precious pounds"}]},{"@type":"WebSite","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#website","url":"https:\/\/www.observatoryinternational.com\/en-cn\/","name":"The Observatory International","description":"","publisher":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#organization"},"alternateName":"Drive brand growth","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.observatoryinternational.com\/en-cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CN"},{"@type":"Organization","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#organization","name":"The Observatory International","url":"https:\/\/www.observatoryinternational.com\/en-cn\/","logo":{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/observatory.png.webp","contentUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/observatory.png.webp","width":576,"height":300,"caption":"The Observatory International"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/observatoryint"]},{"@type":"Person","@id":"https:\/\/www.observatoryinternational.com\/en-cn\/#\/schema\/person\/f0d2ffe1c42e38cae6347a35d208c6ad","name":"Christine Downton","image":{"@type":"ImageObject","inLanguage":"en-CN","@id":"https:\/\/secure.gravatar.com\/avatar\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19c5e0b785d1a73fc51171ada09b9f7a076a476e2259886377c097cc403f2fa5?s=96&d=mm&r=g","caption":"Christine Downton"}}]}},"_links":{"self":[{"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/posts\/11102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/comments?post=11102"}],"version-history":[{"count":2,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/posts\/11102\/revisions"}],"predecessor-version":[{"id":12840,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/posts\/11102\/revisions\/12840"}],"wp:attachment":[{"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/media?parent=11102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/categories?post=11102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-cn\/wp-json\/wp\/v2\/tags?post=11102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}