Testimonial | MTN

“We’ve worked with The Observatory International on an initiative to improve the operating model and relationship with our Advertising Agency TBWA. The purpose of this exercise was to diagnose challenges and gaps in the ways of work that were impacting the overall performance and effectiveness of the relationship and operating model. The Observatory International team designed a bespoke programme to achieve our objectives, facilitated through interviews as well as a workshop that included stakeholders from MTN as well as the agency. We worked jointly and collaboratively with The Observatory International and TBWA to identify several opportunities and initiatives to improve the relationship and optimise the effectiveness of the working relationship. The Observatory International designed a bespoke programme based on our specific objectives which was very well executed, as well as provided in depth recommendations that will be very effective for the success of the relationship going forward.”

Mapula Bodibe
MTN SA | Chief Consumer Officer

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“The Observatory International conducted a review of MTN’s relationship with its agencies to develop a new process model for agency management and inter-agency alignment. Throughout the project, (The Observatory International) exercised a high degree of persistence, professionalism and understanding of the dynamics at play between agencies and ourselves. They utilised past experience and best practice to develop a model to improve the effectiveness of our marketing process.”

Ryan Gould
MTN SA | GM: Brand and Communications