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Recent News

Creative in-housing hits 57% among multinationals, WFA report

  • September 4, 2020
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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The challenges that await Wendy Clark at Dentsu Aegis Network

  • September 1, 2020
She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder & Managing Partner, The Observatory International gives his point of view.
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PEUGEOT Chooses OMNICOM’s O.P.EN as its Global Creative Agency of Record

  • July 1, 2020
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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How should agencies respond to ‘bullying’ clients over payment terms?

  • June 15, 2020
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Observatory International names Danny Hill as Managing Partner of Greater China & South East Asia

  • May 5, 2020
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Free advice line for WFA members

  • April 6, 2020
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Are Publicis’ problems reflective of a wider market malaise?

  • October 16, 2019
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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ISBA has announced a strategic partnership with The Observatory International as part of its commitment to help advertisers ensure that they and their agency partners are commercially aligned.

  • October 15, 2018
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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Are creative shops in terminal decline as the lead agency?

  • October 3, 2018
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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Subaru NZ and BC&F Dentsu win top honours in 2018 Agency-Marketer Partnership Awards

  • September 6, 2018
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
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