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Blog

Go to Relate not Tinder

  • June 17, 2020
Advertisers should be looking to improve existing agency relationships not casting their eyes at the dating scene. Christine Downton, Associate Partner at The Observatory International, says fix don’t pitch. We live in times of unprecedented uncertainty. So why would you want to add to your organisational challenges? That means accepting that now may not be
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WFA Crisis Clinic – Agency Remuneration during the COVID-19 crisis

  • June 17, 2020
Stuart Pocock from The Observatory International took part in an interactive session with the WFA and Ebiquity covering the impact of COVID-19 on agency remuneration on 3rd June 2020. This session gave WFA members the opportunity to discuss the issues they are experiencing in paying their agencies under these circumstances and going forward.
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Letter from Hong Kong: Reasons to be Cheerful

  • June 15, 2020
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Modern Marketeer Capabilities

  • June 9, 2020
Understanding our capabilities, resources and relationships as marketeers has never been more important.  Danny Hill, Regional Managing Partner for Greater China and South East Asia at The Observatory International, explains.
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Five things that Marketers will continue to do after the lockdown

  • June 5, 2020
The lockdown has forced many Marketers to rethink what they do, and how they do it. Christine Downton, Associate Partner at The Observatory International, identifies five ways the ‘new normal’ will learn from lockdown.
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Impact of the pandemic on marketing and communications resources – observations from The Observatory International’s global network

  • June 5, 2020
We asked our global network of offices how their clients were responding to the pandemic and economic downturn. There were many consistent themes and a few nuances by region – accelerating transformation, customer-centricity, transformed media mixes and resourcing implications being just a few.
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WFA Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

  • May 29, 2020
Lucinda Peniston-Baines from The Observatory International, London took part in an interactive session with the WFA and MediaSense covering the impact of COVID-19 on agency management. This session gave WFA members the opportunity to discuss what they think are the best ways of working with their agencies under these circumstances and going forward.
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What we can learn from the beginning of Asia’s coronavirus recovery

  • May 27, 2020
Wherever you live, news broadcasts across the globe have one thing in common - the comparison of cross-territory information about the impact of coronavirus. Such data helps generate expert forecasts and predictions as to how the situation may play out in individual countries and around the world.
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Consumer Data During Covid-19

  • May 26, 2020
The current COVID-19 pandemic has resurfaced questions over the use of consumer data.  This topic is likely to come under increased scrutiny again once economies enter the recovery phase, and so now is the perfect time for brands to re-assess their customer data collection and strategies.
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Righteous Remuneration

  • May 14, 2020
Getting remuneration strategy right means following eight key recommendations. Stuart Pocock, Co-founder & Managing Partner at The Observatory International, explains the part that procurement can play.
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