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Advertisers can make the pitch process a positive one, if they adhere to five key principles. Danny Hill, Managing Partner, Greater China & South East Asia, from The Observatory International, explains.
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Like many sectors, the marketing and communications sector is experiencing major challenges in attracting, nurturing and retaining talent. Statistics and commentary on skills shortages, capabilities gaps, churn and dramatic salary increases have been widespread. This article highlights key initiatives to attract, motivate and retain employees.
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At The Observatory International we have identified five clear hard costs to an organisation of not measuring your agencies’ performance.
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Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity. And a horrific war in Europe. Stuart Pocock, Co-Founder and Managing Partner explains why Marketers need to pause, take stock, and reset.
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Marketing teams needs to act faster on climate change. Christine Downton at The Observatory International explains what how they can make a difference now
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Companies that fail to monitor how they and their agency are doing are missing a major opportunity to get the very best out of their marketing organisation and its network of partners.
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The world is changing thanks to climate change and marketing has to play its part, Bex Fisher, Consultant at The Observatory International, explains.
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Here are some of the trends we believe will be important in 2022 that will impact both client structures and the agency landscape.
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Pitching has become a seller’s market. Here’s some top tips to ensure that you secure the best agency talent to take part in your pitch.
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The talent crisis has reached the point where agencies are being more selective about what they pitch for. Christine Downton, Associate Partner, The Observatory International explains.
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