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How to Deliver Brilliant In-house Creative

  • September 22, 2020
In-house creative agencies are increasingly common at large multinationals. Senior Consultant at The Observatory International, Rob Foster, identifies the five lessons for success.
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Finding the Hidden Jewels in the Creative Agency Industry

  • September 22, 2020
To populate your creative agency model for the greatest competitive advantage, you need to closely understand the landscape. In an already fast-moving industry, Covid-19 is impacting the shape, size and location of talent to be found across the creative ecosystem. So, how do you know where to look?
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Three Relationships Every Marketer Needs to Strengthen

  • September 17, 2020
CMOs should be looking to form new bonds that will encourage their company to back them. Danny Hill, Managing Partner, Greater China and SEA, Observatory International explains.
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The 7 Best Marketing Books to Read this Autumn

  • September 9, 2020
Every marketer will tell you that keeping up with the ever evolving marketing landscape can be a challenge. And with an abundance of content - from blogs to books, videos to podcasts - it can be hard to know where to start. So we asked our network of Observatory International colleagues for their personal must-read marketing book recommendations to give you some ideas on where to start.
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Letter from Johannesburg: How Prohibition Caused a Colossal Hangover

  • September 8, 2020
From John Little, Regional Managing Partner, Middle East and Africa.
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The UK is in pitch paralysis – it’s time to take the brakes off

  • August 25, 2020
The rest of the world is starting to look for new agency partners but UK marketers are strangely reluctant to hold a pitch. Stuart Pocock, co-founder of The Observatory International, says it’s time to take off the brakes.
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What’s Your Agency/Client Relationship Type?

  • August 19, 2020
Agency/client relationships generally fall into eight types. Christine Downton and Danny Hill from The Observatory International identify the classic behaviour models.
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Diversity’s Business Dividend

  • August 12, 2020
Diversity and inclusion is the right thing to do but it also brings huge business benefits including more effective marketing, better staff retention and quicker problem solving. Bex Fisher Consultant with The Observatory International, London explains.
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Letter from Paris: Tourism and Luxury … a Life After COVID?

  • July 21, 2020
From Nicolas Gondeau, Managing Partner, The Observatory International, Paris.
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Go to Relate not Tinder

  • June 17, 2020
Advertisers should be looking to improve existing agency relationships not casting their eyes at the dating scene. Christine Downton, Associate Partner at The Observatory International, says fix don’t pitch. We live in times of unprecedented uncertainty. So why would you want to add to your organisational challenges? That means accepting that now may not be
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