1408, 1 Lake Plaza, Cluster T, JLT, Dubai, PO box 120919, UAE
+ 971 50 450 0341

The Observatory International, the leading global management consultancy dedicated to helping companies transform marketing and communications resources

Resource Optimisation

We help you put in place the right marketing structures, the optimal agency roster and work flow processes and ensure your team has the right skills to meet the challenges of the digital age.
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Agency Compensation

We work with you to design appropriate and mutually acceptable compensation agreements that provide fair value to marketers, and fair profit to your agencies.
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Performance Measurement

Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage, and can be tailored to the requirements of your organisation.
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Our Tools

Agency Performance Tracker

Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Global Agency Rates Database

Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator

Alignment Comparator™ is an online criteria ranking tool designed to capture, frame and rank key stakeholders’ requirements – ensuring impartiality and an audit trail.
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