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Debenhams appoints

JWT beats BBH to £15 million Debenhams advertising account

LONDON – JWT London has won the £15 million Debenhams advertising account, after a final shoot-out against Bartle Bogle Hegarty. The pitch was handled by The Observatory.

M&C Saatchi was kicked off the pitch earlier this week. Karmarama and Publicis were dropped in February.

Debenhams called a pitch in January after Miles Calcraft Briginshaw Duffy resigned the business in order to pitch for the £20 million John Lewis account, which later went to Adam & Eve.

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