-
Content marketing has been trending as a subject for discussion and consideration over recent years with more brands dedicating a larger slice of their budgets to it.
Read More
-
- 0 Comments
- April 22, 2015
AdForum’s Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading marketing management consultants.
Read More
-
With almost 100 client assignments and 1,200 agency meetings and updates under our belts in 2014, the team at Observatory International has identified key characteristics affecting the marketing landscape in 2015.
Read More
-
Challenges for CMOs - Stuart Pocock's keynote speech at the CMO of the year 2013 awards.
Read More
-
- 0 Comments
- February 13, 2014
Marketing magazine’s The Futurist Live! was kick-started by a high-power debate on the topic: is the client-agency model dysfunctional?
Read More
-
- 0 Comments
- February 3, 2014
Richard Bleasdale Regional Managing Partner at Observatory International shares his views on what needs to be improved in client-agency ties.
Read More
-
- 0 Comments
- December 20, 2013
At this time of year, with Christmas around the corner, hope is a common theme in the festive work created by our industry, writes Stuart Pocock, managing partner at intermediary Observatory International.
Read More
-
- 0 Comments
- December 5, 2013
Confectionery and snacks company United Biscuits has appointed 3 Monkeys to work on its UK consumer, CSR and corporate PR following a hotly contested pitch.
Read More
-
- 0 Comments
- November 9, 2013
In ‘Are pitching agencies treated unfairly?’ (Campaign, 8 November), we heard much from the agencies’ perspective, but little from the clients’.
Read More
Germany EN
Global
United Kingdom
United States
Greater China & SEA
Germany
France
Switzerland
South Africa
Dubai