Blog

How much of the marketing budget should be allocated to Agency Fees?

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July 21, 2015

From time to time we are approached by our Clients to answer the question – “how much of the marketing budget should we allocate to Agency fees”.

The future of the marketing function

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July 21, 2015

Observatory International’s view on the IPA and Future Foundation’s report “The Future of Marketing Agencies, the Next 10 Years for Consumer Engagement.” June 2015

The triple challenge – Transformation, Trust and Talent

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June 9, 2015

The ProcureCon Marketing conference gathered key stakeholders from the Global Marketing Procurement Industry for its annual conference in London last week. The focus was around one main theme: taking Marketing Procurement to the next level. Whilst the three day event explored many topic areas for the industry, Observatory International’s consultants saw three key themes – Transformation, Trust and Talent.

What we know about agency pitches

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May 29, 2015

We managed over sixty pitches in 2014, including 13 with global scope; and with over 25 years in the business, at Observatory International we feel we know a thing or two about agency search and selection.

Content marketing and the implications for marketing resources

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May 20, 2015

Content marketing has been trending as a subject for discussion and consideration over recent years with more brands dedicating a larger slice of their budgets to it.

Observatory International attends the AdForum Worldwide Summit in London April 15th to 17th

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April 22, 2015

AdForum’s Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading marketing management consultants.

Observatory International’s view on the marketing landscape in 2015

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March 2, 2015

With almost 100 client assignments and 1,200 agency meetings and updates under our belts in 2014, the team at Observatory International has identified key characteristics affecting the marketing landscape in 2015.

Challenges for CMOs

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June 29, 2014

Challenges for CMOs - Stuart Pocock's keynote speech at the CMO of the year 2013 awards.

Debate: Is the Client-Agency model dysfunctional?

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February 13, 2014

Marketing magazine’s The Futurist Live! was kick-started by a high-power debate on the topic: is the client-agency model dysfunctional?

Client-Agency Ties: This is where the dysfunction lies

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February 3, 2014

Richard Bleasdale Regional Managing Partner at Observatory International shares his views on what needs to be improved in client-agency ties.

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