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Blog

A marriage made in measurement

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  • May 8, 2018
CMOs need to work at their relationship with agencies and that means regular two-way evaluation. You have to put the effort in if you want partnerships to be long lasting and successful says Antonia Tullock, Junior Consultant
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Impact of the Management Consultancy Firms on the Agency Landscape

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  • January 9, 2018
2017 might be drawing to a close but there has been no let-up in the global spending spree on agencies by Management Consultants...
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Measuring your relationships

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  • December 15, 2017
Marketers that don’t measure agency performance are unlikely to benefit from the value that long-term partnerships bring ...
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Letter From Switzerland: The Power of Myths

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  • September 29, 2017
Roland Sutter explores the power of myths, marketing and politics. Every year on August 1st, Switzerland celebrates its mythical national birthday.
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Digital Transformation and the impact on Marketing Organisation Models

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  • September 19, 2017
Digital transformation is affecting businesses across industries and sectors. It is driven by new technologies, fierce competition and increasing expectations from customers of a ‘digital-first’ experience ...
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What successful agency-marketer partnerships look like

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  • July 4, 2017
Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?
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The latest must-have for any business is “agile”

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  • July 4, 2017
With digital powering the speed of social and conversational trends there is no doubt that larger businesses and their marketing departments are finding it hard to keep up and stay relevant.
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Letter From The Observatory International, Hamburg

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  • July 4, 2017
The demands of programmatic marketing and the rigours of providing responsive ‘always-on’ content are gaining traction in Germany, but ‘quick and dirty’, ‘trial and error’, ‘test and learn’ are anathema to those who are used to another older system.
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How Brands should organise content marketing distribution globally

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  • March 29, 2017
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
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Letter from Singapore: Year of the Rooster

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  • February 28, 2017
Chinese New year (also known as Lunar New Year) is one of the most important traditional holidays for the Chinese people. The day is rooted in centuries’ old customs and traditions and is one of the most popular public holidays. Apart from China, the day is also celebrated around Asia in countries like Korea, Bhutan, Vietnam, Singapore, Malaysia, Hong Kong etc., which follow the Chinese calendar.
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