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Understanding our capabilities, resources and relationships as marketeers has never been more important. Danny Hill, Regional Managing Partner for Greater China and South East Asia at The Observatory International, explains.
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The lockdown has forced many Marketers to rethink what they do, and how they do it. Christine Downton, Associate Partner at The Observatory International, identifies five ways the ‘new normal’ will learn from lockdown.
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We asked our global network of offices how their clients were responding to the pandemic and economic downturn. There were many consistent themes and a few nuances by region – accelerating transformation, customer-centricity, transformed media mixes and resourcing implications being just a few.
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Lucinda Peniston-Baines from The Observatory International, London took part in an interactive session with the WFA and MediaSense covering the impact of COVID-19 on agency management. This session gave WFA members the opportunity to discuss what they think are the best ways of working with their agencies under these circumstances and going forward.
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Wherever you live, news broadcasts across the globe have one thing in common - the comparison of cross-territory information about the impact of coronavirus. Such data helps generate expert forecasts and predictions as to how the situation may play out in individual countries and around the world.
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The current COVID-19 pandemic has resurfaced questions over the use of consumer data. This topic is likely to come under increased scrutiny again once economies enter the recovery phase, and so now is the perfect time for brands to re-assess their customer data collection and strategies.
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Getting remuneration strategy right means following eight key recommendations. Stuart Pocock, Co-founder & Managing Partner at The Observatory International, explains the part that procurement can play.
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- April 28, 2020
Long-standing issues are making it harder to make remuneration agreements work for both sides. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains.
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