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- November 6, 2013
The client and agency relationship is at its most fundamental level an emotional one...
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- October 25, 2013
It’s a hoary old cliché, but it’s true: you don’t know what you’ve got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.
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- September 12, 2013
How do the best buy marketing services? Paul Snell asks the experts and pioneers in this spend category to share their secrets...
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- August 15, 2013
For many, the merger of Publicis and Omnicom seemed like a further attempt at corporate willy-waving among an elite cabal of middle-aged men....
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Alan Leaman: 10% of UK exports are professional services - let's do more to support them...
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In response to the news of P&G Stretching its time frame for paying agencies:
Arbitrarily extending Agencies’...
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The Observatory International is the only truly global business consultancy dedicated to helping companies optimise marketing resources. In March 2013, fourteen members of...
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- April 18, 2013
Few CEOs today question the importance of marketing and communications. Changes to the business environment in the past five years have only served to underline how integral a strong brand is to overall company performance.
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Agency remuneration is a topic that is rarely off the agenda of advertising's chattering classes.
It's a familiar tale procurement pushing...
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- December 7, 2012
In the past few months, two major marketing and communications contracts have gone out to tender.
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