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2016 » The Observatory International Archive

The Future of Marketing

  • December 14, 2016
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  • News
The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
I will not be the first person to say that 2016 has been a year of seismic change. Brexit, Trump, ISIS, greater levels of terrorism and ‘post-truth’ being named Word of The Year both sides of the Atlantic by the Oxford English Dictionary are some of the more visible outputs.
What comes to your mind when you think of “Korea”? The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas, or the one and only “Kim Jong-Eun” in North Korea?

The Rise and Rise of Content Marketing

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  • October 10, 2016
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  • Blog
Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends...
Global versus Local Campaigns - the efficiency versus effectiveness conundrum
Why market forces matter What kind of goods come to your mind when you think of Switzerland? Swiss watches, Swiss chocolate, Swiss cheese, right?
The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
The 2016 Digital Luxe meeting took place here in Paris in early May, with marketing professionals gathering to share their views on the issues affecting the luxury goods sector...
The Munich-based agency, Leo's Thjnk tank has won the pitch for marketing McDonald's local franchise stores in Germany. The joint venture between Leo Burnett Germany and Thjnk AG prevailed against strong competitors Kapacht (formerly DDB realization), and The Golden Deer, Munich and will take over the business from the current account holders Heye in July.