These are just some of the topics covered during the meeting of The Observatory International’s global network in mid-May 2022:
- Actions to incorporate sustainability focused methodologies
- Responsibilities in marketing processes and operational design to deliver marketing sustainably
- How the metaverse will impact marketing choices and how it should be done
- Global and local insights, observations and experience impacting marketing resources
We met in person as a group for the first time since autumn 2019, and whilst Covid restrictions and illness prevented some members of the team joining in person we had representation at the meeting from our London, Paris, Hamburg, Hong Kong, Dubai and Johannesburg offices + input from our US affiliates.
Sharing case studies, insights and trends from the different regions provided a rich pool of knowledge and forms the basis of shared IP to benefit both our Network and our Clients, illustrating the power of our global network.