Agency Search

The Observatory International’s pitch consultants will find the best agencies for you wherever in the world you go to market.

Selecting communications partners is one of the most important decisions a marketer makes. The Observatory International’s rigorous search and selection process provides marketers with both a qualitative and quantitative framework to review current and prospective agency partners.

Impartial, experienced advisors and facilitators

The Observatory International makes a difference to your agency search and selection because:

• Our unparalleled understanding of the local, regional and global agency landscape means we get you to the strongest set of agency candidates fast.
• We organise and run the entire pitch process for you to focus on your day job.
• Using our proprietary Alignment Comparator™ tool we ensure all stakeholders align and agree on what they need from their agency partner.
• We screen contenders on both capabilities and chemistry.
• We work with you to develop a communications brief that meets your business objectives – the vast majority of the winning pitch proposals generated through the The Observatory International process are produced and used by the client.
• We benchmark fees and resources, and partner with your procurement professionals on fee negotiations, or lead those negotiations as required.
• We facilitate the final decision-making process through bespoke scorecards.
• We help on-board your new agency to ensure effective working practices right from the start.
• We accept no fees from agencies, to ensure we act in your best interests.

The Observatory International’s rigorous search and selection process is designed to find the best new agency quickly and efficiently.