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Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder & Managing Partner, The Observatory International gives his point of view.
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Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
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