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Navigating out of a perfect storm

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  • March 30, 2022
Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity. And a horrific war in Europe. Stuart Pocock, Co-Founder and Managing Partner explains why Marketers need to pause, take stock, and reset.
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Creating sustainable marketing

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  • March 1, 2022
Marketing teams needs to act faster on climate change. Christine Downton at The Observatory International explains what how they can make a difference now
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What we can learn from the client and agency relationships of 2021

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  • February 16, 2022
Companies that fail to monitor how they and their agency are doing are missing a major opportunity to get the very best out of their marketing organisation and its network of partners.
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Marketing’s Sustainability Challenge

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  • January 19, 2022
The world is changing thanks to climate change and marketing has to play its part, Bex Fisher, Consultant at The Observatory International, explains.
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Marketing trends impacting brands and their agencies in 2022

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  • December 6, 2021
Here are some of the trends we believe will be important in 2022 that will impact both client structures and the agency landscape.
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Top Tips for Agency Pitches

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  • October 7, 2021
Pitching has become a seller’s market. Here’s some top tips to ensure that you secure the best agency talent to take part in your pitch.
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Squeezing the pitch possibilities

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  • September 29, 2021
The talent crisis has reached the point where agencies are being more selective about what they pitch for. Christine Downton, Associate Partner, The Observatory International explains.
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Get ready for talent wars

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  • June 12, 2021
The battle for brains will be a big issue as agency life starts to return to normal. Advertisers need to secure the best people before the over-servicing stops. Lucinda Peniston-Baines, co-founder of The Observatory International, explains.
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Marketers and agencies: staying together

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  • May 4, 2021
The pandemic has disrupted and tested marketer agency relationships. David Sitton, Consultant at The Observatory International, highlights who did what best and how they can continue to improve.
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How the experiences of 2020 are impacting Agency Relationship Management

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  • March 30, 2021
After the turmoil of 2020, effective and robust agency relationship management is essential to ensure that resources are focused and able to operate at their best.  It’s an investment, but one well worth making.  
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