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Recent News

Globaler Pitch von Mercedes-Benz Cars entscheidet über PR-Leadagentur

  • June 18, 2018
Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
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Kennen Sie den digitalen Reifegrad Ihres Unternehmens?

  • March 28, 2018
Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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The Observatory International offizieller strategischer Partner der World Federation of Advertisers (WFA)

  • July 28, 2016
The Observatory International und die WFA (World Federation of Advertisers) geben heute ihre strategische Partnerschaft bekannt. Die weltweit führende Unternehmensberatung für Marketingentscheider, die sich auf die optimierte Nutzung der Marketing-Ressourcen im digitalen Zeitalter spezialisiert hat, wird die Organisation zukünftig mit globalen Insights über Branchen Best Practice unterstützen.
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The Observatory International and the WFA (World Federation of Advertisers) today announce their strategic partnership

  • July 26, 2016
The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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The Observatory begleitet Pitch für McDonald’s im Bereich LSM. Leo’ Thjnk Tank vermeldet den erfolgreichen Gewinn des Etats

  • June 13, 2016
Die Marke wird vor Ort gemacht
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PZ Cussons hunts for global agency

  • January 30, 2015
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
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Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship

  • January 13, 2015
Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship
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Observatory International appointed to manage Acer Global Creative Agency Pitch Process

  • December 8, 2014
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
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Is the AOR model obsolete?

  • October 17, 2014
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
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Adam & Eve/DDB wins McCain ad business

  • October 9, 2014
It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB...
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