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Recent News

Is the AOR model obsolete?

  • October 17, 2014
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
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Adam & Eve/DDB wins McCain ad business

  • October 9, 2014
It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB...
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Observatory International strengthens its practice with the appointment of Florence Garnier

  • September 24, 2014
Driven by high demand from global brands in a fast changing communications environment, Observatory International (TOI) has appointed Florence Garnier as...
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BMW’s motorcycle arm calls digital pitch

  • August 18, 2014
BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account...
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McCain calls £20m advertising review

  • July 16, 2014
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk...
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Observatory International opens in Warsaw

  • February 25, 2014
The leading global pitch and marketing consultancy, Observatory International, is opening an office in Warsaw to provide bespoke consultancy to corporations with operations in Poland and across the CEE and CIS region.
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BMW motorcycles reviews European creative

  • January 31, 2014
BMW Motorrad, the car manufacturer's motorcycle division, is reviewing its European creative account...
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Wrangler in hunt for European ad agency

  • January 29, 2014
Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid...
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Virgin Media hires Wunderman to business account

  • January 25, 2014
Virgin Media has hired Wunderman to the advertising account for its arm servicing businesses, after a four-way pitch.
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NEA gets consultant help for marketing

  • January 10, 2014
The National Environment Agency has appointed Observatory International as its marketing consultant, looking to make its marketing processes more efficient.
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