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Recent News

Rise of the consultants

  • May 22, 2015
Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
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Aviva appoints Adam & Eve/DDB to global ad account

  • April 22, 2015
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
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Acer Inc. appoint Saatchi & Saatchi, Singapore as Global Creative Agency

  • February 6, 2015
Acer Inc. appoint Saatchi & Saatchi, Singapore as Global Creative Agency
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PZ Cussons hunts for global agency

  • January 30, 2015
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
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Aviva launches advertising review of global business

  • January 19, 2015
Aviva, the insurer, is reviewing its international creative account, potentially ending its decade-long relationship with Abbott Mead Vickers BBDO.
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Hennessy calls review of global creative business

  • January 19, 2015
Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.
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Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship

  • January 13, 2015
Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship
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Observatory International appointed to manage Acer Global Creative Agency Pitch Process

  • December 8, 2014
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
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Arla launches global review

  • December 4, 2014
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
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Isobar and Coke win top Agency-Marketer Partnership Award

  • November 28, 2014
Singapore – Campaign Asia-Pacific, in association with The Observatory International, is pleased to announce the winners of the first Agency | Marketer Partnership award.
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