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Top tips to drive high response levels in Performance Measurement Surveys

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  • August 5, 2022
It’s essential to measure agency performance to enable issues to be spotted early and corrected, as well as for great performance to be identified and celebrated. Best practice is to collect regular feedback from relevant stakeholders, using an agreed blend of quantitative and qualitative metrics. Online surveys typically form a key element of effective programmes.
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Five rules for pitching in a talent crisis

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  • June 17, 2022
Advertisers can make the pitch process a positive one, if they adhere to five key principles. Danny Hill, Managing Partner, Greater China & South East Asia, from The Observatory International, explains.
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Lessons learned from the marketing community to attract, nurture and retain talent

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  • June 16, 2022
Like many sectors, the marketing and communications sector is experiencing major challenges in attracting, nurturing and retaining talent.  Statistics and commentary on skills shortages, capabilities gaps, churn and dramatic salary increases have been widespread. This article highlights key initiatives to attract, motivate and retain employees.
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How NOT measuring your agencies’ performance is costing you money

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  • June 16, 2022
At The Observatory International we have identified five clear hard costs to an organisation of not measuring your agencies’ performance.
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Navigating out of a perfect storm

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  • March 30, 2022
Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity. And a horrific war in Europe. Stuart Pocock, Co-Founder and Managing Partner explains why Marketers need to pause, take stock, and reset.
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Creating sustainable marketing

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  • March 1, 2022
Marketing teams needs to act faster on climate change. Christine Downton at The Observatory International explains what how they can make a difference now
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What we can learn from the client and agency relationships of 2021

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  • February 16, 2022
Companies that fail to monitor how they and their agency are doing are missing a major opportunity to get the very best out of their marketing organisation and its network of partners.
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Marketing’s Sustainability Challenge

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  • January 19, 2022
The world is changing thanks to climate change and marketing has to play its part, Bex Fisher, Consultant at The Observatory International, explains.
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Marketing trends impacting brands and their agencies in 2022

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  • December 6, 2021
Here are some of the trends we believe will be important in 2022 that will impact both client structures and the agency landscape.
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Top Tips for Agency Pitches

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  • October 7, 2021
Pitching has become a seller’s market. Here’s some top tips to ensure that you secure the best agency talent to take part in your pitch.
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