By Anne Cassidy
campaignlive.co.uk, Thursday, 24 January 2013
Nando’s, the restaurant chain, is on the hunt for an agency to handle its advertising.
Nando’s: worked with W&K
The brand, which has most recently worked with Wieden & Kennedy, is conducting the search via The Observatory.
Nando’s appointed Wieden & Kennedy to handle a print and digital campaign last year.
The work, called “find yourself”, aimed to show that people can have a spicy chicken dish tailor-made to suit them. The press, outdoor and digital campaign offered six different “spice personas” to help people choose which peri-peri sauce suits them. Creative drove people to social media channels by including a #findyourself hashtag.
In 2011, the Portuguese-themed restaurant launched a digital campaign fronted by the US comedian Reggie Watts, encouraging consumers to “make some noise”.
Nando’s boosted its digital credentials in June last year by appointing a head of digital, Jonathan Hopkins, who previously ran the digital consultancy Shed.