It is the Conscious Advertising Network’s (CAN) belief that industry ethics must now catch up with the technology of modern advertising and we are asking all brand owners at pitch stage to promote the values of CAN.
Brands do not live in a vacuum and the money spent on advertising has a profound impact on society. The advertising industry, from brands and agencies to advertising technology partners, is perfectly placed to consciously change both their operations and the content they produce in pursuit of making communications that are better for all.
The CAN objective is to actively encourage the advertising industry to adopt a leadership position on these key issues by embedding CAN criteria in company internal policies, creative guidelines and agency briefs.
By endorsing CAN criteria we are committing to solving issues through cooperation and flagging content or practices thatcontravene minimum standards to the relevant authorities.
The 6 manifestos map out an ‘achievable leadership position’ in the following 6 key areas:
- Fake News & Misinformation
- Diversity In Content
- Hate speech
- Children’s Wellbeing
- Informed consent
- Ad Fraud
Find out more on their website here.