Franziska von Lewinski

Franziska von Lewinski joins Observatory International as Managing Partner effective April 1st.

Franziska von Lewinski is recognized as one of the most esteemed digital strategists in Germany. With a background in civil engineering (Master’s degree from the University of East London), she transitioned into the burgeoning digital industry over two decades ago. Driven by a decisive desire and passion for shaping the future meaningfully through digital technologies, she has since amassed over 15 years of CEO/executive board experience across various agency constellations.
She has served as CEO of the digital agency Interone, a part of the international network BBDO, as an executive board member of the privately-held agency group fischerAppelt, and most recently as CEO of the publicly-traded agency group SYZYGY GROUP. With her appointment at Observatory International, she aims to significantly enhance the collaboration between companies and marketing agencies, ensuring that available budgets are effectively utilized for the benefit of the companies.
Franziska von Lewinski is renowned for her belief in the power of collaboration among specialists and her extensive experience in building integrated teams. She now seeks to leverage this knowledge and expertise to assist management and marketing departments in optimizing their relationships with agency partners, fostering successful and enjoyable collaborations.