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2019 » The Observatory International Archive

The rewards of relationship management

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  • October 30, 2019
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  • Blog
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.

Performance matters

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  • July 16, 2019
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Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...
The Observatory International Hamburg untermauert ihre Beratungskompetenz

When in-housing goes wrong

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  • April 17, 2019
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  • Blog
Everyone wants to in-house, but it's not always the right solution.

People-power in Portugal

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  • April 2, 2019
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  • Blog
This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.
Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.