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2019 » The Observatory International Archive
The Observatory International was appointed by the Chinese smartphone manufacturer vivoX’s brand team in Germany to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
The Observatory International was appointed by Vodafone’s Global Brand team to deliver an Agency capable of providing strategic and creative insight for Vodafone’s global campaigns focused on the brand’s positive social impact.
Many companies are currently reviewing their agency models in order to organise them more effectively and align agency arrangements to optimise their own corporate and marketing goals. In the following article we want to highlight the most important aspects for a successful, future-proofed, modelling process.

The rewards of relationship management

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  • October 30, 2019
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  • Blog
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver. Stuart Pocock, Founder and Managing Partner at The Observatory International, explains why the early days are so critical.
Global environmental degradation, created by the depletion of resources such as air, water and soil, together with the damage caused to ecosystems and ever rising Co2 emissions is scientifically acknowledged as a fact. 90 companies are responsible for two-thirds of man-made global warming emissions and these include 50 investor-owned firms.
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.

Performance matters

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  • July 16, 2019
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  • Blog
Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...