Level 17, 110 Bishopsgate, London, EC2N 4AY, United Kingdom
+44 (0)20 7571 0415
Global
2018 - The Observatory International Archive
In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory International's co-founder says.
Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
Lucinda Peniston-Baines explains the creative power of the right roster
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...