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2018 » The Observatory International Archive

Project Completed – Coty

  • December 3, 2018
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  • News
Congratulations to The&Partnership London on winning Coty's Wella Professionals hair care brand following a competitive pitch process managed by The Observatory International
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.

Agency remuneration: Getting the pay packet right

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  • September 21, 2018
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  • Blog
What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
In an environment where the role of marketing is under increasing stress and scrutiny, behaving with principles and integrity is more vital than ever
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory International's co-founder says.
Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.