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Global
2017 - The Observatory International Archive
Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.

Measuring your relationships

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  • December 15, 2017
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  • Blog
Marketers that don’t measure agency performance are unlikely to benefit from the value that long-term partnerships bring ...
BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
The Observatory International offers full, on-the-ground coverage of North America through its strategic partnership with The Burnett Collective based in Los Angeles and New York. Our shared business values, consulting solutions and commitment to client service ensures deep market insight and seamless delivery of international assignments involving or focused in North America.

Letter From Switzerland: The Power of Myths

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  • September 29, 2017
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  • Blog
Roland Sutter explores the power of myths, marketing and politics. Every year on August 1st, Switzerland celebrates its mythical national birthday.
AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch run by The Observatory International that took place in May.
Digital transformation is affecting businesses across industries and sectors. It is driven by new technologies, fierce competition and increasing expectations from customers of a ‘digital-first’ experience ...
Beauty giant Coty has picked R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a creative review ...
Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards.
Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?