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2016 » The Observatory International Archive

The Future of Marketing

  • December 14, 2016
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  • News
The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
I will not be the first person to say that 2016 has been a year of seismic change. Brexit, Trump, ISIS, greater levels of terrorism and ‘post-truth’ being named Word of The Year both sides of the Atlantic by the Oxford English Dictionary are some of the more visible outputs.
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
What comes to your mind when you think of “Korea”? The Korean War, Samsung, Psy’s “Gangnam Style”, Korean television dramas, or the one and only “Kim Jong-Eun” in North Korea?

The Rise and Rise of Content Marketing

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  • October 10, 2016
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  • Blog
Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen Content Marketing sitting at number 1 or 2 of the most important trends...
Global versus Local Campaigns - the efficiency versus effectiveness conundrum

Wins this week

  • September 30, 2016
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  • News
Ferrero, the Italian chocolate company, has awarded TMW Unlimited
CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
Updates on Nando's UK and McVitie's pitches