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2012 » The Observatory International Archive

CEOs and marcomms…

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  • December 7, 2012
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  • Blog
In the past few months, two major marketing and communications contracts have gone out to tender.

Making a long-distance relationship work

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  • November 24, 2012
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  • Blog
With more global brands placing their headquarters in Singapore, the country is becoming a decision-making centre for...
Ferrero is looking for an agency to handle UK advertising for its Tic Tac brand. Tic Tac: previously worked with RKCR/Y...
“In this relationship, the key to success revolved around openness and commitment.
Virgin Media has initiated a search for a retained agency as it attempts to capitalise on a year of momentum-generating broadband campaigns...
Dreams, the bedroom furniture retailer, has appointed MWO to handle its £24 million advertising account...
Google is talking to agencies about a brief to build its reputation among the creative industries, including the advertising...
Malaysia - This Year's MARKies saw a diverse mix of campaigns, represented by large and smaller agencies alike...
Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push...
Dreams, the bedroom furniture retailer that spends £24 million on its advertising, is reviewing its creative agency arrangements....