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2011 » The Observatory International Archive

Marketers Action Plan …take some

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  • December 12, 2011
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Unlimited Brands, December 2011 This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on...
BMW is currently in the initial phase of a wide-ranging public-relations review, the carmaker told Ad Age.

The desire to use fewer agencies

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  • October 20, 2011
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Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies. The survey showed that globally, most clients are working with an average...
Automaker Taps Shop for $160 Million North America Account
Cancer Research UK had appointed AnalogFolk to oversee the advertising for its celebrity fundraising event "The Swim".