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Roth Observatory has rebranded to The Observatory International, the leading global management consultancy dedicated to helping companies maximise marketing and communications resources

Resource Optimization

We put in place the optimal agency architecture and work flow processes to ensure efficient and effective communications development.
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Agency Compensation

We design appropriate and mutually acceptable compensation agreements that provide both fair value to marketers and fair profit to agencies.
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Performance Measurement

Our proprietary performance monitoring and measurement tools identify client-agency problems at an early stage, and can be tailored to the requirements of your organization.
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Our Tools

Agency Performance Tracker

Too busy to stay on top of your agencies performance? Need to assess your agencies against industry benchmarks? The solution – Agency Performance Tracker™
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Global Agency Rates Database

Benchmarked agency rates by geography, function and agency type. Our Global Agency Rates Database™ can provide you with robust, current and accurate staffing cost data.
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Alignment Comparator

Alignment Comparator™ is an online criteria ranking tool designed to capture, frame and rank key stakeholders’ requirements – ensuring impartiality and an audit trail.
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Testimonials
Clients