May 2017, campaignlive.co.uk
Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group.
Peroni’s new owner has been meeting with ad agencies this week and is drawing up a pitchlist. The process is being run through The Observatory. Pitches are due to take place in early summer.
The incumbent is M&C Saatchi, which has held the account since 2012 after beating Havas London and J Walter Thompson London.
The appointed agency will be asked to reinforce Peroni’s position as a “super-premium” beer. The work will involve integrated activity.
Peroni, Grolsch and Meantime were sold by SABMiller to Japanese brewer Asahi Group last year.
They were sold for competition reasons ahead of Anheuser-Busch InBev’s £79bn acquisition of SABMiller.
Peroni did not respond to requests for comment.
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