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Recent News

Globaler Pitch von Mercedes-Benz Cars entscheidet über PR-Leadagentur

  • June 18, 2018
Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
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Mercedes-Benz Cars global pitch decides on lead PR agency

  • June 18, 2018
The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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JWT wins global Grolsch account

  • June 15, 2018
J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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Roster arrangements under review at 74% of multinational brands

  • June 12, 2018
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Project Completed – BP

  • May 22, 2018
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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WPP’S NEW ‘TEAM ENERGY’ RETAINS GLOBAL BP ACCOUNT

  • May 21, 2018
As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...
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The future of the agency model in a post-Sorrell era

  • May 16, 2018
As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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Project Completed – Daimler Automotive Group

  • May 9, 2018
The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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Does the Asda/Saatchi split offer lessons about bringing media and creative together?

  • May 9, 2018
Asda’s decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.
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Kennen Sie den digitalen Reifegrad Ihres Unternehmens?

  • March 28, 2018
Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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