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What successful agency-marketer partnerships look like

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  • July 4, 2017
Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?
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The latest must-have for any business is “agile”

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  • July 4, 2017
With digital powering the speed of social and conversational trends there is no doubt that larger businesses and their marketing departments are finding it hard to keep up and stay relevant.
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Letter From The Observatory International, Hamburg

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  • July 4, 2017
The demands of programmatic marketing and the rigours of providing responsive ‘always-on’ content are gaining traction in Germany, but ‘quick and dirty’, ‘trial and error’, ‘test and learn’ are anathema to those who are used to another older system.
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What successful agency-marketer partnerships look like

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  • June 30, 2017
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
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How Brands should organise content marketing distribution globally

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  • March 29, 2017
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
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Letter from London: Brexit and Counting

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  • March 20, 2017
By the time you read this, Article 50 may well have been triggered and we are starting to have some clarity on what Brexit is going to mean for the UK.
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12 Zutaten für die gute Zusammenarbeit

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  • March 3, 2017
Eine gute Zusammenarbeit zwischen Kunde und Agentur resultiert aus dem Zutun eines jeden Mitspielers. Die folgenden Aufgaben hierfür sind sowohl für die langfristige Zusammenarbeit als auch für die Pitch-Phase wichtige Bestandteile:
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Letter from Singapore: Year of the Rooster

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  • February 28, 2017
Chinese New year (also known as Lunar New Year) is one of the most important traditional holidays for the Chinese people. The day is rooted in centuries’ old customs and traditions and is one of the most popular public holidays. Apart from China, the day is also celebrated around Asia in countries like Korea, Bhutan, Vietnam, Singapore, Malaysia, Hong Kong etc., which follow the Chinese calendar.
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#BizTrends2017: Agencies need to observe, respond to marketers’ changing needs

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  • January 10, 2017
There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate return on marketing investment, while contributing strategically to long-term business growth.
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Letter From… The Observatory International, London: Annual global round up

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  • December 1, 2016
I will not be the first person to say that 2016 has been a year of seismic change. Brexit, Trump, ISIS, greater levels of terrorism and ‘post-truth’ being named Word of The Year both sides of the Atlantic by the Oxford English Dictionary are some of the more visible outputs.
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