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Delivering Value Beyond Savings; Future-proofing Agency Rosters

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  • May 21, 2018
Where does value lie? How can agency roster management help deliver outstanding creativity? Lucinda Peniston-Baines explains.
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Digital Marketing Transformation and the agency model

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  • May 9, 2018
Digital Marketing Transformation changes the way we work and the way brands partner with agencies. Christine Downton, Senior Consultant at The Observatory International, outlines the journey that many brands are now embarked on.
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Will your transformation succeed?

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  • May 9, 2018
Successful marketing transformation projects follow eight key rules. Paul Davies, Managing Partner Asia Pacific at The Observatory International, says too many schemes are failing to do so.
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A marriage made in measurement

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  • May 8, 2018
CMOs need to work at their relationship with agencies and that means regular two-way evaluation. You have to put the effort in if you want partnerships to be long lasting and successful says Antonia Tullock, Junior Consultant
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Impact of the Management Consultancy Firms on the Agency Landscape

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  • January 9, 2018
2017 might be drawing to a close but there has been no let-up in the global spending spree on agencies by Management Consultants...
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Measuring your relationships

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  • December 15, 2017
Marketers that don’t measure agency performance are unlikely to benefit from the value that long-term partnerships bring ...
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Letter From Switzerland: The Power of Myths

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  • September 29, 2017
Roland Sutter explores the power of myths, marketing and politics. Every year on August 1st, Switzerland celebrates its mythical national birthday.
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Digital Transformation and the impact on Marketing Organisation Models

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  • September 19, 2017
Digital transformation is affecting businesses across industries and sectors. It is driven by new technologies, fierce competition and increasing expectations from customers of a ‘digital-first’ experience ...
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What successful agency-marketer partnerships look like

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  • July 4, 2017
Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?
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The latest must-have for any business is “agile”

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  • July 4, 2017
With digital powering the speed of social and conversational trends there is no doubt that larger businesses and their marketing departments are finding it hard to keep up and stay relevant.
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