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Agency | Marketer | Partnership Awards

This article was first published by Campaign Asia

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

 

Agency | Marketer | Partnership Awards 2017

Introduction

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards. Into the fourth year, the Agency | Marketer | Partnership Awards sets out to recognise Asia-Pacific’s most effective client-agency relationships.

While speed, efficiency and effectiveness have become even more critical for brands to succeed in these challenging times, a strong client-agency relationship is essential in producing the most creative work and can help bring a new level of insight and intelligence to brand strategy.

This year, the Agency | Marketer | Partnership Awards continues to call for entries for two categories: Single Agency / Discipline, and Multiple Agencies / Disciplines. These awards aim to showcase the global, regional or local partnerships that have delivered outstanding work and sustainable ROI over time, and ultimately to bring the importance of the client-agency relationship to the forefront.

We look forward to receiving your entries. Good luck!

About

Entrants must have had an established relationship of at least 2 years or longer between an individual brand and an individual agency, and it has to be in existence for at least part of the stated entry eligibility period, 1 July, 2016 to 30 June, 2017.

Agencies and marketers must complete the entry together, and construct a clear and relevant case which demonstrates that their partnership has driven marketing excellence. This case can be supported with third-party endorsements from the likes of media and other marketing services partners.

The award is split into two categories to recognise the best client-agency partnerships in Asia-Pacific.

Agency | Marketer | Partnership Award – Single Agency / Discipline

This award recognises the best global, regional or local partnerships that have delivered outstanding work and sustainable ROI between a single agency from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

Agency | Marketer | Partnership Award – Multi Agencies / Disciplines

This award recognises the best global, regional or local partnerships that have delivered outstanding work and sustainable ROI between multiple agencies from any discipline and a client. The effectiveness of the relationship has to be seen to be measurable – with a range of measures being considered such as marketing effectiveness, industry recognition and awards, performance reviews, performance-based incentives and more.

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